“ We would like to be assessed as a true partner value as the golf industry's environment changes! ”
The growth of the golf industry in Korea had reached its pinnacle.
It can be said that the tough times of undergoing harsh restructuring steps have now come.
It has become an old story that there were golf reservation shortages due to undersupply of golf courses,
regardless of the service and course quality at early stage of the industry.
Now it뭩 time for oversupply of the golf courses and increasing numbers of golfers.Due to the change of viewpoint,
only differentiation between golf courses and competitiveness can decide the survival.
Perhaps it is, I think,a natural consequence.
This changing environment is requiring the true efficiency of a professional golf course management.
Perhaps from the perspective of the customer, golfers can claim the right to be properly treated in services or course quality.
From the perspective of the executive, through the service quality differentiation and quality upgrade,
they have chances to get correct assessment and compensation by giving the value to their customers of golfers.
In other words, it has been diverged from a recognized authority and aristocratic sport and is now reborn as gentlemen
sportswith true dignity and etiquettes.
It is now apparent that golf courses would be re-evaluated with the service and the coursequality.
It would be necessary that in order to achieve these objectives, a golf course create performance by offering the best quality
and service at a reasonable cost as a professional group, by getting out of providing the service of just scratching the surface.
In this regard, we has been laying the foundation as a total golf course managing company, covering various
managementof golf courses and food and beverage management, etc. so far.
We are confident that we have been equipped with the utmost professionalism, by preparing various systems and foundation
established which can efficiently support the products which can give value to customers from the executive's perspective as
a truly professional group.
It is now very difficult, by just learning by ear, to ensure the golf club service and course quality
and efficiency, and thus create performance.
In this sense, with long-term and nature-friendly management objective we have thoroughly been prepared to fulfill the
role of true partner, by equipping with the most competitiveness through scientific and systematicmanagementand
professional staffs.
At the time of getting real evaluation from customers, we expect to become and to be established as a true partner role with
mutualism.
BnBK
CEO Kwon, Sungho
