Food and beverage business services, such as the golf course club house, shade house must be met with appropriate management based on the golf course properties and customer convenience.
Food and beverage management should be recognized as a part of the rounding of the golfers and provide specialized services to be enjoyed in a relaxed and pleasant atmosphere.
So we enhance and maximize revenue the services, customer satisfaction, and competitiveness of the golf course through professional staffs and services at deluxe hotel level, scientific operating management, and marketing maximization.
Food & Beverage Management
Lawn Food does not use any half-cooked food on the market, but makes its own menu from basic broth to side dishes.
1. Hand made centered on good food
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| Man Power |
Menu Upgrade |
Profit |
Procurement |
Service Upgrade |
| placed a chef and manager from deluxe hotels and with prestigious golf course careers |
intensive development of menu suitable to golf course level & sales |
removed bloated administrative costs and maintainhigher revenue and quality service to Customer companies |
purchase of fresh ingredients through deluxe hotel purchasing partners |
combining our experiencesin deluxe hotel and a prestigious golf course restaurant with know-how of operating food and beverage |
2. "Lawn Food China" is the first local brand to specialize in Chinese food at a golf course.
Chinese local chef cooked on the spot
Jeju Seogwipo, Yongpyong Resort Food Court
Food and Beverage Management goals
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Hall
stylish natural service - Kind & Comfortable!
Providing affordable and comfortable servicefor customers, who want to enjoy the golf by applying modern and natural concepts
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Kitchen
harmony of taste with health - Delicious!
Providing scrumptious food at reasonable prices without the burden on customers who want to enjoy the golf by applying simple well-being concepts
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Menu Development
Three differentiation strategies
※ All menus are decided after consultation with the golf course, and each menu is operated with its own characteristics and individuality.
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Specialized menu
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High class taste
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Reasonable prices
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golf course image up
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sales (revenue) maximizing
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Developing and promoting menus that are highly responsive to customers through a new menu fair → Customer Satisfaction Survey, CS Management System and Monitoring →
Survey of satisfaction by item and collect customer opinions → Feedback → Manualization → Quality improvement
Sales Revitalization Plan
| BASIC |
Three differentiation strategies for menu
Specialized menu, High quality of taste, Reasonable price
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| Sales promotion key sectors |
Establishment of sectional sales promotion key strategies
Event vitalization, Club vitalization, Family membership, Local events attraction, Package deals vitalization
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| Refining the Strategy |
Head office marketing + on-site promotional strategies
Head office food service business marketers , on-site promotional representatives
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Service Education
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- Service Mind Education: Headquarters Service Team
- FFA(Fit For LAWN FOOD) : Captain of each brand.Leader
- Pre-Advanced Education: Coaching skills, leadership, mind
- External Education: Education of external institutions related to their duties
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Staff and Caddy
- Development of a diet of nutritionists and professional chefs dedicated to healthy spiritual food for employees who are in charge of golf course management and services
- Unmanned vending machine and bakery service of start house for variety of food
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food safety
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- Systematic hygiene control system operation in accordance with the operating manual of a food safety service company
- HACCP Base Management Site Manual
- Sanitary Instructor's Circular Inspection and Self → Work/environmental improvement and on-site Education
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